Some ideas start small, others start soft, squishy, and full of heart.
That’s how Chubiez began: with a plushie and a purpose. Founded on the belief that everyone deserves a sense of belonging, Chubiez is turning comfort into connection through a growing community built on Networked.
In this Behind the Community conversation, we sat down with Rodrigo Arismendi, CMO of Chubiez, to unpack how a brand centered on kindness is tackling one of today’s biggest challenges…loneliness. We talked about the power of small gestures, how digital communities can create real emotional safety, and why joy and empathy belong at the heart of every brand.
How Networked Is Supporting Their Vision
Rodrigo shared how the Chubiez team has built an ecosystem of care, one that bridges mental wellness and creativity through therapist-guided sessions, peer circles, and interactive experiences designed to spark daily moments of joy. Proving that the digital community they have built, can be as powerful as it is heartfelt.
Discover how Chubiez is building comfort, courage, and connection, by visiting their community here.
