Rethinking Research Recruitment Through Community
About
Culture Perspective is a global market research recruitment and project management company focused on connecting brands with real people in a way that goes beyond surface-level data. Founded by Iggy Pasukanovic, the company brings over 20 years of experience across psychology, sociology, and international research, supporting studies for companies like Meta, Google, PepsiCo, and Nike.
At its core, Culture Perspective is built on the belief that strong insights come from understanding behavior, context, and culture, not just demographics. The company works with a wide network of participants and collaborators around the world, helping clients source the right people for the right research while maintaining a high standard of quality and efficiency.
As the business continues to grow, so does the need to better organize and activate that network, moving away from scattered tools and manual processes toward something more structured and accessible.
In Their Words
โOur work has always been about bringing the right people together and creating space for meaningful connection. This is a way to do that more intentionally, in one place.โ โIggy Pasukanovic, Founder, Culture Perspective
How Networked Is Supporting Their Vision
Culture Perspective is getting started on Networked as a way to bring its global panel, collaborators, and professional network into one place. Instead of managing participants across spreadsheets and disconnected systems, the platform provides a centralized hub where members can be organized, segmented, and engaged in real time.
With features like custom onboarding questions, searchable member profiles, and private spaces for specific projects, Networked supports how Culture Perspective already works, while reducing manual effort and making it easier to activate the right people at the right time. As the community takes shape, it will become a key part of how the business manages research and scales its network globally.
Learn more about Culture Perspective and how they are building their global research network by visiting their community here.
See more of Culture Perspective here:
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